Inquiries
38
21 calls · 17 forms
Fill units without the referral fee.
Websites and marketing that fill senior living communities. We build the site, track every inquiry and follow up before a family calls the next community on their list. Once a month you get one page: inquiries, tours, move-ins and the referral fees you didn't pay.
Monthly admissions report
October 2026 · Maple Court
Sample data
Tours
14
37% of inquiries
Move-ins
5
3 independent · 2 assisted
Referral fees avoided
$25,000
Estimated at $5,000 per direct move-in
You're good at care. The internet is where you're losing census.
Families start the search online, often late at night, and contact more than one community. The one that answers first has the edge. Most communities aren't set up to win that race.
Empty units cost more than any retainer
Every vacant apartment is monthly revenue that never comes back.
Referral fees eat the margin
Agencies commonly charge a month's rent or more per move-in, often for a family who was already looking for you.
An outdated website turns families away
Adult children shop for Mom the way they shop for anything else. A slow site with no pricing cues and no quick way to book a tour sends them down the road.
Slow follow-up lets warm leads go cold
A voicemail left Friday and returned Monday is a lost tour. Nobody at the front desk can be on the phone, the inbox and the website at once.
A mother and son. Thirty years inside senior care.
Beth has spent her career in the family meeting, the admissions assessment and the discharge plan. Patrick builds the websites and the tracking. We take on a few communities at a time, and you'll always talk to one of us.
Beth
Co-founder · Client relationships
Beth has spent more than thirty years as a social worker in senior care, most of it inside nursing homes, sub-acute units and assisted living communities: admissions assessments, family meetings, discharge planning, and consulting on state compliance. She holds a master's in counseling psychology and still works in case management. She leads every client relationship and reads your monthly report with you.
Patrick
Co-founder · Websites, tracking and AI visibility
Patrick founded VC Social, a marketing agency for mid-sized businesses, grew it and sold it. He builds the websites, sets up the tracking, and makes sure your community shows up when families search Google or ask an AI assistant.
What referral fees cost you
Put in your own numbers. Industry referral fees run roughly $3,500 to $12,000 per move-in.
Referral fees in a year
$180,000
Each family who finds you directly keeps $5,000 in the building. One a month is $60,000 a year.
One avoided referral fee a month can cover your retainer.
Build. Track. Fill.
Every engagement starts the same way, so you always know where your inquiries come from and what happened to each one.
Build
A new website written for the families who are searching right now: clear care levels, clear pricing cues, photos of your community, and a tour request that takes thirty seconds.
Track
A dedicated tracking number and form tracking from day one. Every call and inquiry is logged with its source, so you stop guessing which marketing works.
Fill
Reviews, local search, content and fast follow-up turn inquiries into tours and tours into move-ins. Once a month you get a one-page report your executive director can hand to ownership.
The monthly admissions report
One page in your inbox on the first of every month: inquiries, tours, move-ins, and what those move-ins would have cost through a referral agency. The figures below are sample data.
Inquiry to move-in · October 2026
Sample data
Inquiries
38
21 tracked calls · 17 website forms
Tours booked
14
Median first reply to an inquiry: 1 minute
Move-ins
5
3 independent living · 2 assisted living
Referral fees avoided
$25,000
5 direct move-ins × a $5,000 referral fee. Your own average goes here.
Where inquiries came from
Google search
18
Maps profile
11
AI search
5
Word of mouth
4
Move-ins, last six months
Move-ins by month: May 2, June 3, July 2, August 4, September 3, October 5.
This month, in plain English
Reviews up to 4.7 on Google. After-hours inquiries got a reply within a minute. Two tours came from the "What does independent living cost?" article. We walk through all of it on your monthly call.
A family inquires at 9:47pm. Here's what happens by 9:48.
The reply is written in your community's voice, answers the real question and offers a tour. Your admissions director sees the thread in the morning with the tour already on the calendar. Anything medical or sensitive goes to a person.
- Replies within a minute, around the clock
- You approve every message template before it's used
- Gentle follow-up at day 2, 5 and 12 if the family goes quiet
Included in Growth + Response.
Sample inquiry · website form
Sample data
Services and pricing
Every engagement begins with a new website plus call and form tracking, a one-time setup. Then you pick the monthly level that fits your community.
New website + inquiry and call tracking
Step one, every time: design, copy, photography direction, launch, and a tracking setup so day-one inquiries are already counted.
Foundation
Keep the site healthy and know every inquiry.
- Hosting, security and site updates
- Call and form tracking
- Google Business Profile management
- Review generation from happy families
- Monthly admissions report
Growth
Recommended startGet found by families searching Google and asking AI.
- Everything in Foundation
- SEO content answering the questions families ask
- Community stories: residents, staff, events
- AI-search visibility, so you show up when a family asks ChatGPT, Claude or Google AI for recommendations
Growth + Response
Answer every inquiry in under a minute, day or night.
- Everything in Growth
- AI-assisted instant inquiry response by text and email
- Tour booking straight onto your calendar
- Automated follow-up so no lead goes cold, with a person always one tap away
Custom admissions workflows
Beyond the retainer, we build one-off automations around how your community already runs: inquiry intake, tour prep and reminders, post-tour follow-up, waitlist and referral-source nurture, and move-in to review. Each one is scoped with you and quoted as a fixed price before anything is built.
Get a free 20-minute auditQuestions operators ask
If yours isn't here, bring it to the audit.
Do you work with our existing CRM?
Usually, yes. Inquiries and tours flow into what you already use, whether that is a senior living CRM or a shared inbox and spreadsheet. We check your setup on the first call and tell you plainly if something won't connect.
Do you replace referral agencies?
Not on day one. We make sure families who were already looking for you find you directly, so fewer move-ins carry a referral fee. You can keep an agency relationship and rely on it less over time.
Do you handle resident health information?
No. We work on the marketing side only: the website, inquiry tracking and follow-up before a family tours. We never ask for or store protected health information, and our inquiry responses hand anything medical to your staff.
What does the AI actually say to families?
Only what you have approved. We write message templates in your voice, you review them, and the system fills in availability and tour times. A person is always one tap away and takes over for anything sensitive.
Who do you text and email?
Only families who contacted your community and gave you that number or address. Every message says how to stop, and a stop is honored right away. We set up the consent wording on your forms the way your counsel wants it.
How long until the new site is live?
We plan for four to six weeks from kickoff. Tracking goes live in the first week, so you start seeing inquiry data before the site launches.
Is there a long-term contract?
The website setup is a one-time project. Monthly retainers are month to month after the first three months, and you own your website, your domain and your data.
A free 20‑minute audit of your inquiries.
We look at your website and your last three months of inquiries with you. No pitch deck. You leave with two or three things you can fix this week, whether or not you work with us.